Olle Eksell Design = Ekonomi (1964)
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Olle Eksell (1918-2007) was one of Sweden's most famous and prolific illustrators and advertising designers. He was also a great visionary in his book Design = Ekonomi (1964) he argued that good design was not just about aesthetics but there was also an important relationship between design and economy.
Design = Ekonomi poster 70 x 50cm is lithographic printed on 200g quality uncoated paper. Printed in Sweden.
Dimesions: 70 x 50cm 200g uncoated paper