Designed by Taiwanees student Tzong-Yu Lu, Roomii is a fantastical creature that kids can Ride, Pull and Feed.  Lu's idea was to inspire children's imagination while encouraging them to tidy up, something we all wish our kids would do a little more of.

Roomii (originally Toy Guardian) was designed in 2010 and has received a host of design awards including a RedDot, IF and an International Design Excellence Award. When husband and wife team Filip Devogleeer and Jessica Wang were looking for a toy their three-year-old son could ride on and store his toys in they came across Roomii and loved the concept so much they bought the production rights.

Filip and Jessica then spent the next year and half working in Manchester to develop the product for the UK market, adding some safety features and a new style wheel for 360 degree movement they finally launched earlier this month.  We are very please to be one of the first stores to stock Roomii and think its a great toy and expect it to get loads more attention over the coming Christmas period... Remember you saw here first.